If you have been blogging for few years now, you might have been thinking of creative ways to recycle old blog contents to bring more traffic, more readers and hence a greater exposure for you blog and your brand in general.
Depending on the niche you are in, there are different ways to recycle your blog articles for greater benefit. If you think twice, the long term benefits of doing this is worth it.
There are varieties of techniques by which you can get this done for your blog, that is why I have taken my time to write about this today.
17 Creative Ways to Recycle Old Blog Contents
#1. Turn Old Content into E-book
Have you been thinking of ways to create an E-book which is going to serve a List Magnet for building your email list? If your answer is YES, then why not re-purpose some of your old contents that are of high quality and use them to produce an E-book.
Let me tell you, if you think your book is of high quality, this is a great opportunity for you to sell the book at your favourite on-line stores for any amount you feel the book is worth.
If you have ever thought of writing an ebook in your life and you think its hard, then this is an opportunity for you to get yourself started with writing your new e-book.
The sky is your limit!
#2. Inter-Linking Between Old and New Content and Vice Versa
No one would deny the importance of maintaining an internal link structure for your blog. Apart from the SEO benefit that can be derived from this, it’s an awesome way to make your readers read more content on your blog.
More blog visit duration would make your blog to have lower bounce rate and hence this is going to produce an increase in your blog search engine visibility.
You are always advise not to overdo this, two to three internal links to old posts on a new article is ideal.
#3. Tweet Them
Re-tweeting your old content on twitter is a great way to recycle and re-purpose the old contents on your blog. Coshedule is a great app you can use to get your tweet across twitter as well as other social media websites.
#4. Relate Them
Have you ever seen blogs that display related blog posts titles after each article? If you have been thinking of how they are doing that, they are making use of Related Post Plugin or other similar plugins like JetPack.
This is an opportunity to re-display old articles below newly written ones and vice versa, this is going to drive more traffic to the old content on the blog.
#5. Convert Your Old Contents to Newsletter Follow-Up Series
Any serious blogger should have a email list!. If you are still reluctant about building an email list, you are wrong.
You can re-purpose your old content by sending them to your email list through a Follow Up series. This is going to be a source of automated traffic to your old contents from your email subscribers.
#6. Get New Topic Ideas from Old Posts
If you find it hard to come up with new blog post ideas, one of those ways to avoid that is to look into your old content archives in order to see if you can find new topics ideas and am sure you will.
#7. Turn them into Facebook Updates
Another great way to bring new light to old content is to get them across your friends on facebook and groups.
#8. Document Sharing Sites
Sharing your old contents on document sharing sites would bring numerous benefits to your blog.
Sites like Slideshare, Docstoc, Scribd and others can accommodate your content after converting them into slides and e-book formats.
#9. Turn Some of them into Info-Graphics
Turning existing blog contents into infographics is a great way to make them more appealing. There are lots of resources out there on how you can do this yourself.
If you think you can’t do this, then outsource it to professional designers who can get it done for you at affordable prices.
Who knows, your infographic can get viral and get re-published on other popular blogs online.
Podcasting is a great way to get more blog readers in form of listeners. This is becoming popular nowadays as more and more bloggers are getting involved into doing this.
A great way to leverage on this is to record your old articles into podcast, then upload them into itunes.
#11. Republish Them on your Blog
Old contents can be brought back to life by re-publishing.
Sure, this is possible!
You have to be warned before doing this. Just make sure you deindex the article (s) in question via the google webmasters, check if they have been totally de-indexed, you can then improve on them and republish as a total new blog article.
#12. New? Start Here Approach
Have you ever seen any menu on a blog like : New? Start Here. If you click on such menu, in them are the selected old articles on the blog.
You can see an example right here.
#13. Popular Posts
If you have a popular post widget on your blog, you can display old articles that are popular on any of your sidebar or below the content areas as above.
#14. Turn Into Images and Pin them
Why not convert quotes, excerpts and other important part of your old articles into images which can then be pinned on Pinterest to drive traffic back to your site.
Make sure you don’t forget to include a link to your blog posts on your images.
#15. Expand them
Have you ever heard of the Skyscraper Technique?
It would be great for you if you can edit and expand on your old contents using the skyscraper technique.
This is going to bring more quality to your old content and hence more search engine traffic.
The more traffic you have, the more likely you make more money on your blog.
#16. Guest Posts
You can de-index your old articles and instead of improving on them and making them available for republishing, you can instead turn them into guest posts after they are being improved upon.
#17. Start a Conversation on Forum with any of them
Creating conversation on related forum to your niche is one of those ways to drive targeted traffic to your blog. You can use your old content to support your conversation on forums.
Conclusion on 17 Creative Ways to Recycle Old Blog Contents
I still believe that recycling and re-purposing your old blog content is a great way to refresh your blog as well gaining more exposure for your brand.
I’m sure there are other ways by which old blog articles can be recycled. I would like to know the ways you do yours by commenting below.